Auto CRM in Europe
Auto CRM for dealerships in Europe. Market size, regulations, benchmarks, and compliance.
CRM systems handle leads and deal tracking. Override visibility—why a price changed or approval was granted—is often missing. DealerInt adds that layer. DealerInt provides decision intelligence and override visibility for dealerships in Europe. Works with every major CRM, DMS, and F&I platform. No integration required. Chrome extension install.
Market size
Regional automotive retail context
European automotive retail spans 50,000+ franchised points and hundreds of thousands of independent dealers. New car registrations ~12M annually; used car market larger.
Local regulations
Key compliance considerations
- EU Consumer Rights Directive and national implementations (e.g., BGB in Germany, Code de la consommation in France).
- GDPR for all customer data; consent and retention must be documented.
- Motor finance regulations vary by country; MiFID may apply to some F&I.
- Block Exemption Regulation (BER) governs dealer-manufacturer relations.
Dealer benchmarks
Override and recovery data
Override patterns vary by country. German and French franchise dealers show tighter policies; Southern European independents often have higher unrecorded override rates. Structured capture supports cross-border groups.
View Dealer Profit Index →Compliance rules
Best practices for {regionName}
- GDPR-compliant data handling for CRM and decision logs.
- National consumer law compliance for pricing and disclosure.
- Finance documentation for regulated activities.
Pricing norms
Typical costs for {regionName}
DealerInt: €750/store/month (approx). DMS and CRM vary widely: €150–€600/month. Multi-country groups often standardize on one decision layer.
Regional quotes
What dealers in {regionName} say
“We operate in four countries. DealerInt gives us one view of override patterns.”
Group CFO, EU
“Our auditor wanted traceability. Reason codes solved it.”
Compliance, Germany