DealerInt vs Reynolds & Reynolds
How DealerInt adds decision intelligence alongside Reynolds & Reynolds. No replacement—just visibility where it matters.
How they work together
Reynolds & Reynolds handles core operations. DealerInt captures the decisions—overrides, approvals, reasons—that your DMS often misses.
Reynolds & Reynolds
Core DMS/CRM: transactions, inventory, F&I, reporting.
- DMS backbone
- ERA/POWER
- Compliance tools
DealerInt
Decision layer: override capture, reason codes, margin analytics.
- Real-time override detection
- Mandatory reason capture
- Executive reports & ROI proof
Feature comparison
Side-by-side capability comparison. DealerInt complements—it does not replace—your existing stack.
| Capability | DealerInt | Reynolds & Reynolds |
|---|---|---|
| Override detection | Real-time capture | Transaction logging |
| Reason codes | Structured codes | Freeform notes |
| ROI analytics | Prevented loss tracking | Standard reports |
What Reynolds & Reynolds does well
- DMS backbone
- ERA/POWER
- Compliance tools
Where DealerInt adds value
- Override visibility gaps
- Limited analytics
- Manual reporting
Best for
- Reynolds users adding override visibility
- Multi-rooftop groups needing margin analytics
- Compliance and audit trails
Pricing
Transparent DealerInt pricing. No hidden modules. Your existing DMS pricing remains unchanged.
DealerInt
$799/store/month or $6,999/year. 3-day free trial.
Reynolds & Reynolds
Contact Reynolds & Reynolds. DMS pricing varies by configuration.
How dealers use both
DealerInt runs alongside your existing stack. Here's what that looks like in practice.
“We run Reynolds at 15 rooftops. DealerInt showed us override patterns we never had before. Recovered $62K in quarter one.”
Group GM
$62K margin recovery
No migration. No integration project.
No migration. DealerInt runs alongside Reynolds via Chrome extension. Compatible with ERA and POWER.