DealerInt vs eLeads
How DealerInt adds decision intelligence alongside eLeads. No replacement—just visibility where it matters.
How they work together
eLeads handles core operations. DealerInt captures the decisions—overrides, approvals, reasons—that your DMS often misses.
eLeads
Core DMS/CRM: transactions, inventory, F&I, reporting.
- Lead generation
- Campaign management
- Integrations
DealerInt
Decision layer: override capture, reason codes, margin analytics.
- Real-time override detection
- Mandatory reason capture
- Executive reports & ROI proof
Feature comparison
Side-by-side capability comparison. DealerInt complements—it does not replace—your existing stack.
| Capability | DealerInt | eLeads |
|---|---|---|
| Decision capture | Pricing/approval decisions | Lead capture |
| Margin analytics | Override and ROI tracking | Conversion metrics |
| Override tracking | Full visibility | N/A |
What eLeads does well
- Lead generation
- Campaign management
- Integrations
Where DealerInt adds value
- No decision capture
- No margin analytics
- Different focus
Best for
- Dealers using eLeads for leads who also need decision intelligence
- Operations-focused GMs complementing marketing stack
- Margin recovery alongside lead volume
Pricing
Transparent DealerInt pricing. No hidden modules. Your existing DMS pricing remains unchanged.
DealerInt
$799/store/month or $6,999/year. 3-day free trial.
eLeads
Contact eLeads. Lead-gen pricing varies.
How dealers use both
DealerInt runs alongside your existing stack. Here's what that looks like in practice.
“eLeads brings us volume. DealerInt tells us where we're giving margin away. We keep both—they solve different problems.”
Marketing & Ops GM
Lead volume + margin visibility
“Our stack was all lead-gen. We had no idea what was happening at the desk. DealerInt filled that gap without replacing anything.”
Operations Manager
Desk decision visibility
No migration. No integration project.
DealerInt is complementary. eLeads drives leads; DealerInt captures decisions. No conflict. Install extension alongside existing tools.